ARENA
“THE SWIMMING PULSE”
BACKGROUND
It’s shown athletic performance can be improved by listening to music, especially swimming, a sport so loner that is often boring.
IDEA
Arena improves your swimming performance associating a musical rhythm to your training: so music incite your movements.
Your sports performance will be recorded through a bracelet and on the progress achieved,
Arena will give you musical playlists according to your training level.
More progress you do, more playlists you unlock.
BOARD
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CREDITS
Creative Agency: Y&R Milan
Art Director: Giulia Papetti
Copywriter: Carmen Balestrieri