FAGE
BeFree
Il gusto della libertà
(The taste of freedom)
Fage launches BeFree in Italy and Greece, the first lactose-free yogurt from Fage.
A perfect yogurt for those who are lactose intolerant or simply for those who want to feel light.
BeFree is the yogurt that will finally make you feel free... to eat yogurt!
il gusto della libertà
•UFFICIO•
(The taste of freedom - Office)
Web film 20”
il gusto della libertà
•università•
(The taste of freedom - University)
Web film 20”
BACKSTAGE
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CREDITS
Client: Fage
Director: Carlani e Dogana
Creative Agency: Conversion E3
Chief Creative Officer: Sergio Spaccavento
Creative Supervisor Art Director: Giulia Papetti
Creative Supervisor Copywriter: Luca Jacchia
Client Director: Paola Maneo
Alessandra Masseroni: Senior Account Executive
Production Company: Conversion Picture
Executive Producer: Alessandro Molinaro
Editing: Neil Devetti