SAMSUNG
“Women Run The Show”
Encouraging women to rebuild their lives after domestic violence.
We enabled 10 women gain economic independence by offering them the opportunity to create and execute a Tv commercial for Telefono Rosa, the most important association in Italy for assisting female victims of domestic violence. The women were assisted by professionals and every one of them had a production role. They also acted in the commercial. The advert against domestic violence went on-air on the Italian most famous Tv-channels. The making-of of the commercial was recorded in a documentary that has been successfully shown to an audience of HR and recruitment professionals during two events, in Milan and Rome.
More Info on
wrts.telefonorosa.it
BOARD
IMAGES
CASE HISTORY
DOCUMENTARY
WOMEN SPOT 30”
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CREDITS
Client: Samsung
Creative Agency: Leo Burnett Milan
Executive Creative Directors: Francesco Bozza, Alessandro Antonini
Creative Director: Marco Viganò
Art Director: Giulia Papetti
Copywriter: Anita Giavoni Merlin
Brand Leader: Bruno Borsetto
Account Director: Carlotta Piccaluga
Account Executive: Paolo Rolla
Junior Account Executive: Maurizio Cambianica
Producer: Gaia Fusaro, Giulia Linguanti
Senior Digital Project Manager: Andrea Castiglioni
Social & Content Manager: Raffaella Ramondetti
Social Media Manager: Vittorio Bettoni
Community Manager: Sabrina Santoro
Production Company Documentary: Mug Film
Documentary Director: Serena Corvaglia
Production Company Commercial: Anele/Mug Film
Co-Director Commercial: Maria Sole Tognazzi
Commercial Music: Lubjan “Words Don’t Come Easy”