CISALFA
#IAMTHESPORT
Nello sport è quello che fai che dice chi sei.
(In sports, what you do defines who you are.)
Starting from the first commercial, we further expanded the claim "I'm the sport," delving deeper into the meaning behind those words with a broader concept that states: "in sports, what you do defines who you are." We have thus created a commercial capable of including all athletes, because in sports there are no differences, what matters is who you are in the game.
COMMERCIAL 40”
BACKSTAGE
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CREDITS
Client: Cisalfa Sport
Director: Federico Brugia
Creative Agency: Conversion
Executive Creative Directors: Sergio Spaccavento
Creative Supervisor Art Director: Giulia Papetti
Creative Supervisor Copywriter: Luca Jacchia
Client Director: Paola Maneo
Conversion Picture: Michele Mortara
Production Company: Filmgood