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Samsung Cyber-bullometer

 

Samsung

“THE SAMSUNG CYBER-BULLOMETER”


INSIGHT
Young people spend hours on their social networkaccounts. They are used to spend their lives connected to the internet,
especially when they are at school.

PROBLEM
Schools are a danger zone for cyberbullying, that’s why in Italy the use of smartphones is forbidden, even during lunch break.

SOLUTION
Samsung will rate the digital behavior of Italian studentswith a Cyber-Bullometer that will measure the cyberbullying activity of the school.
The school withthe fairest behavior will be rewarded with open Wi-Fi.

BOARD

 
 

CREDITS

Client: Samsung
Creative Director: Marco Viganò
Art Director: Giulia Papetti
Copywriter: Anita Giavoni Merlin