Samsung
“THE SAMSUNG CYBER-BULLOMETER”
INSIGHT
Young people spend hours on their social networkaccounts. They are used to spend their lives connected to the internet,
especially when they are at school.
PROBLEM
Schools are a danger zone for cyberbullying, that’s why in Italy the use of smartphones is forbidden, even during lunch break.
SOLUTION
Samsung will rate the digital behavior of Italian studentswith a Cyber-Bullometer that will measure the cyberbullying activity of the school.
The school withthe fairest behavior will be rewarded with open Wi-Fi.
BOARD
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CREDITS
Client: Samsung
Creative Director: Marco Viganò
Art Director: Giulia Papetti
Copywriter: Anita Giavoni Merlin