VODAFONE/WIND
“THE FIRST SHARED BILLBOARD”
BACKGROUND
At Valentine’s Day lovers share everything, apart from their telephone company, that does not always coincide.
CONCEPT
Love connects everyone.
IDEA
On February 14 Vodafone will show up with billboards, buying and sharing the advertising space together with other competitors.
BOARD
…
CREDITS
Client: Vodafone
Creative Agency: Y&R Milan
Art Director: Giulia Papetti, Cinzia Caccia
Copywriter: Francesco Cellini