McDonalD’s
“Mc me love you”
BACKGORUND
Top brand accounts don’t follow their followers on Instagram. They have thousands of followers but they follow
very few people. McDonald's follows only 15 profiles and it has 80k followers.
IDEA
McDonald’s decide to start follow all its followers, turning them into lovers.
EXECUTION
At Valentine’s Day, McDonald’s Italy launches the biggest declaration of love on Instagram:
a very simple but PrEffective way of saying that a brand cares a lot for its fans.
BOARD
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CREDITS
Client: McDonald’s
Creative Agency: Leo Burnett Milan
Creative Director: Marco Viganò
Art Director: Giulia Papetti
Copywriter: Anita Giavoni Merlin