CAF
“the annoying billboard”
If only you could pay to make children stop crying.
BACKGROUND
CAF is an association that helps children who suffer abuse.
INSIGHT
Crying babies are annoying: most people would pay to make one stop if they could.
IDEA
Make a billboard with the video of a small child that won’t stop crying until people donate.
BOARD
…
CREDITS
Client: CAF
Creative Agency: Y&R Milan
Art Director: Giulia Papetti, Cinzia Caccia
Copywriter: Alejandra Gumucio Urquidi