Vodafone Voice HD

VODAFONE

“HIGH DEFINITION ORCHESTRA”

The first concerts to ever be broadcasted in a phone call.

BACKGROUND
Vodafone is about to launch Voice HD: a technology that extends the frequency range of radio signals in order to heighten the audio quality. This results on a more clear and distinct sound, almost giving the impression of being face to face with the caller.

PROBLEM
In a smartphone world, where apps and Internet connection are the only concerns,
how do we make an actual telecommunications upgrade relevant?

IDEA
Give people the opportunity to attend prestigious concerts around the world from the best seats in the house:
their own phones.

HOW?
In partnership with different venues, important opening nights will be broadcasted to Vodafone clients through a Voice HD call:
front row tickets for free.

BOARD