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Federica Pellegrini per Michelin

 

MICHELIN

#dietrolaperformance

(Behind the performance)
Behind every victory of Federica Pellegrini, there is not only talent. There are sacrifices, exhausting training sessions, diets.
There is a team of coaches and technicians who follow her 24 hours a day.

Likewise, behind every Michelin victory on circuits around the world, there are not just tires:
there are thousands of hours of research on new compounds, tread pattern design,
laboratory and road tests, and a team of dozens of researchers.

 

#DIETROLAPERFORMANCE

(Behind the performance)
Web film 60”

 

BACKSTAGE

 

PHOTO SHOOTING

Photo shoot with Federica Pellegrini and the two Michelin ambassadors, triathlon champion Alice Betto and racing driver Dindo Capello.

 
 
 
 
 
 
 
 
 

CREDITS

Client: Michelin
Starring: Federica Pellegrini
Director: Omar Pesenti
Creative Agency: Conversion E3
Chief Creative Officer: Sergio Spaccavento
Creative Supervisor Art Director: Giulia Papetti
Creative Supervisor Copywriter: Andrea Masciullo
Head of Social: Rocco Gerace
Client Director: Paola Maneo
Senior Account Executive: Alessandra Masseroni
Account Manager: Roberto Rosa
Production Company: Conversion Picture
Executive Producer: Alessandro Molinaro
DOP: Marco Malizia
Stylist Talent: Bruno Simeone
Mua Talent: Sara Di Stefano
Editing: Neil Devetti
Music: Federico Laini
Color Grading: Giulio Rosso Chioso
Photographer: Giorgio Serinelli