VITTORIO VENETO 119 jewelry
BRANDING
“THE CAVEAU”
Rome: city of wonders, home to invaluable works of art.
BNL’s hotel becomes another precious gemstone adorning the Capital – in addition to being a solid and safe investment.
The Caveau: a word that immediately calls to mind banks, reliability and safety.
But in the context of this project, “Caveau” will also mean change and innovation - being the center of a complete renovation
that will turn a historical building into a luxury hotel, with top comfort, services and aesthetics.
Rooms are revolutionized and rationality gives room to emotion, constantly looking for perfection in the most
hedonistic of all Rome’s streets: via Veneto, the ultimate emblem of worldliness.
…
CREDITS
Client: BNL
Creative Agency: Leo Burnett Milan
Creative Director: Neta Bentovim
Art Director: Giulia Papetti
Copywriter: Simone Romani