FAGE
TRUBLEND
SOLO YOGURT E FRUTTA. FINE DELLA STORIA.
(Yogurt and fruit. End of the story.)
Fage launches TruBlend in Italy, Greece, and Spain: the first fruit yogurt with no added sugars and no sweeteners.
A product where simplicity is truly the main ingredient, and the taste is not affected at all. The web commercials make fun of various cinematic blockbusters where the story, as soon as it begins, immediately ends with the discovery of the product.
As the final claim also reminds us: "Yogurt and fruit. End of the story.”
ALLA RICERCA DEL GUSTO PERDUTO
(In search of lost flavor)
Web film 20”
RINCORRENDO IL GUSTO DELL’AMORE
(In pursuit of love's flavor)
Web film 20”
Missione natura
(Nature Mission)
Web film 20”
MAMMA HO PERSO LO YOGURT!
(Mom I lost yogurt!)
Web film 20”
PRE-ROLL 6”
BACKSTAGE
…
CREDITS
Client: Fage
Directors: Carlani e Dogana
Creative Agency: Conversion
Executive Creative Directors: Sergio Spaccavento
Creative Supervisor Art Director: Giulia Papetti
Creative Supervisor Copywriter: Luca Jacchia
Client Director: Paola Maneo
Art Director: Luigi Panico
Junior Account: Martina Bollani
Production Company: Conversion Picture